What is Point Of Sales System ?
A Point Of Sales system also called a POS system is a combination of hardware and software that enables your business to process sales more efficiently. The hardware generally includes a central computer terminal and a number of devices called as peripherals. Peripherals can include barcode scanners, receipt printers, and card machines. These all connect to the central terminal either using cables or wirelessly.
The software can be customized depending on your business requirements to help with stock control and management specific to your industry. It can be installed directly on your computer terminal or alternatively you can set it up to sit in the cloud allowing you to monitor and analyse sales across several locations. Electronic tracking of sales enables you to easily monitor your business performance with a much greater degree of accuracy. At a quick glance you can see what you sell, where you sell it, who you sell it to, and which of your salespeople sells it best.
POS for Retailers:
Retailer like all small business owners have limited time and limited resources. Investing in technology such as a mobile based Point Of Sales (POS) system can help you improve your marketing, better reach customers, manage your inventory, and manage your employees. While traditional old fashioned cash registers or PC based Point of Sales systems might have been good enough 10 years ago, but today they are just not good enough anymore.
Traditional v/s Mobile POS system:
Traditional PC based POS systems just don’t offer the flexibility and efficiency of a mobile based Point of Sales System. So, from businesses point of view, instead of relying on Desktop PC based POS system, it is worth and important to invest in getting a mobile based POS system for your business. They don’t requires any technical support person to come and resolve an issue and are of much lower cost of investment. They are easy to use and most importantly mobile for anyone of you to go and use it on the go keeping users GPS location tracking on.
To help you manage the marketing of your customers, manage your inventory, manage your employees, a mobile based POS system is centre for growth for your business.
Generating Reports helps you make better business decisions, reports take raw data and turns that into actionable information so you can make better decisions for the growth of your business. While reporting is important , it’s also important that you don’t get too much information that overwhelms you or it’s unnecessary in your decision making. So what are the few things that reports can help you decide on ?
- Maybe you need to know which product of yours is selling most and on which day of the week.
- Maybe you need to know should you open on a weekend ?
- What about understanding how many employees to have in your store on a monday morning ?
- Maybe you need to know what items are profitable and what item are not profitable ?
These are few of the things that a good reporting system can help you make decisions on.
Another thing that a good reporting system or a Point Of Sales (POS) system can help you with is to understand about your profits and about your losses.
- It can help you understand what items are selling best.
- What items have a better profit margin ?
- What items may be you should stop selling because no one is buying them.
Access Anytime, Access Anywhere:
Maybe you are at home and you want to plan for next week’s sales, therefore, you should be able to access your reports from any location. May be you are expanding from one location to second or third location. Using a mobile based Point of sale system you can access and generate reports from anywhere while you are on the move.
With a modern mobile based Point Of Sale system you can run your business from almost about anywhere. You don’t have to be tied down at one place inside your business. You can monitor your staff , generate reports from a beach, or a shopping market or your home or your car, wherever you are at.
Another benefit of mobile based Point of Sales system is that since the data is stored in the cloud, they are much cheaper than systems whose servers is inside of your store and you have to call somebody to maintain the server, secure the server, update the server, whereas with a mobile cloud based Point of Sale server you don’t have to do any of this.
As a customer, when you look to purchase a POS system for your business, you should go for a provider who offers you a flexible pricing over SaaS (Software as a service) model. They may or may not ask you to sign a contract for a certain period of time. You should be cautious about hidden fees while you are already a user for a long time. I suggest you to go through the contract agreement before you agree and sign up.
Security is essential for every business, but specially for retailers. Mobile based POS systems have data stored in cloud which is much more secure than being in your retail store.
Make sure your customers information is secured at the point of transaction.
Checklist to consider before buying a POS system:
There are few points which you should consider before buying a mobile based point of sales system.
- Will the system meet my needs ? :
Maybe you have a small business today, may be you have a bigger business tomorrow, May be you are at one location today, May be you are at multiple locations tomorrow. Make sure you purchase a mobile based POS system which can grow with your business, i.e. make sure it is scalable.
2. Make sure you know upfront before buying a system that you don’t get locked into a contract.
3. Is the hardware that is provided with the POS purchase proprietary ?
You should be able to access and replace the hardware with as little friction as possible.
4. Downtime of cloud server means a loss of sales, a loss of sales is not good for any business especially Retailers.
5. Does the point of sales system have reporting, customer marketing, inventory, employee management features ?
6. Is it easy to use ?
So these are few questions which you would want to ask before you buy your first or next Point Of Sales system.
Being in the web design industry, I see many websites every single day. Some of them have really stunning and impressive design — visually. However, having a visually appealing web design is not enough, you need to create a website that makes your visitors stay, engaged, and most importantly, become your customers. It’s just like going on a first date, you dress well and look great but if you don’t think about how to make the evening unforgettable, you will never get a second date, let alone a serious relationship.
So how to create a website that converts? Is your website good enough?
Speed matters — both mobile and desktop site
First and foremost, your website has to be fast. Most people focus on their desktop site speed but don’t forget about your mobile site. More and more people are using their mobile to search for their answers online, if your website takes 20 seconds to load, the searchers wouldn’t stay, they would hit the back button straight away.
According to Google, 53% of mobile site visits leave a page that takes longer than 3 seconds to load.
Are you curious about how fast your mobile site is? Google has a nifty tool.
This tool provides lots of useful insights that you can act upon. For instance, the loading time on 3G network, estimated visitor loss due to the speed, and fix suggestions, etc. You can also compare your results to other websites in your industry.
Google has another interesting tool, it can compare your site speed to 9 other sites, you can easily find out how good or bad your website is, in terms of site speed, comparing to your competitors. What’s more, you can also calculate your revenue impact.
A slow website drives visitors away, it is also bad for SEO. Especially now Google is rolling out a new algorithm called mobile first indexing. The aim of mobile first indexing is to provide better search experience to Google search users. It involves different areas of your mobile site and one of them is your mobile site speed. Even though Google has just started rolling out this algorithm update, you should start acting now before it’s too late.
Don’t make your website visitors confused
Have you ever visited a website that has so much going on, you didn’t know where to find your information and eventually you gave up?
It’s very tempting to include all your business information on your landing page as you think the landing page is the first impression, all the good things about your work or business should be there, like your pricing, examples, testimonials, service descriptions, newsletter sign up form and so on — the more, the better. This is a big misconception.
Try to make use of your site menu and categorise your site content. The landing page, on the other hand, should be visually intrigued and with obvious call to action buttons. Don’t forget to add a search function to your website if it has lots of content. The good thing about having the search function is that, you can analyse what people are searching for, the analysis would help you find out what are missing and which areas of your website need to be improved or optimised.
There are some good tools on the market that help you understand how your visitors interact with your website. Hotjar is one of them. It provides heatmaps, visitor recordings and so on. The other useful tool is FullStory. Similar to Hotjar, it offers session recordings, click maps and a very interesting insight — Raged Clicks. The tool automatically finds customers who click rapidly in frustration.
Find a tool that matches your purposes and budget, I promise it will be a good investment.
Your website should give value
Most business websites focus on showing off how good they are. It’s always about me, me and me. This approach turns people away in no time. Let’s think about it — people go to Google and search for “the best SEO tool”. Your website shows in SERP, this is a good sign. After clicking on the link, your website shows up. It has a pricing page, a contact form, a FAQs page and a features list.
It looks ok but does it provide value? Does it offer solutions? Most people do not sign up or purchase right away, they visit your website, get information, consider your offer, compare your product to your competitors and finally decide. So how can you convince your visitors to sign up or even make a purchase?
My advice is: Do it subtly.
Do you have a blog on your website? If you do, start doing content marketing. Write something that is useful for your visitors. If you are selling a SEO tool, write something about SEO. It can be SEO basics to cater the beginners’ needs, SEO trends and updates for the professionals, etc. You can also do webinars, podcasts, publish E-books, the list goes on. The purposes of all these are, educating your visitors, giving them value, offering solutions and building your credibility.
The blog on your website should not just share your company news and development, it needs to provide engaging content to make visitors stay.
Don’t forget your USP
USP, unique selling proposition is a clear statement that describes the unique benefits of your product. Let’s look at FullStory’s website:
You don’t know what you’re missing
without session replay.
FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.
Their USP includes the main benefits of the tool — instantly you want to know more about tool.
If they put this on their landing page:
A comprehensive, affordable and easy to use user experience tool — Sign Up Today!
Would you sign up directly? Unlikely.
Write a compelling USP and include that above the fold of your landing page. This is the portion that greets your visitor as soon as they open your website. Remember, first impression lasts, so write a few copies and do A/B testing to find out which one works the best.
Your website is your very first interaction with your prospects. Try to optimise it as best as you can, both visually and technically. Most visitors to your website have already got an intention to buy a service or product to solve their problem, the purpose of your website should convince them what you are offering meets their needs. Remember, your approach should be trying to help your prospects solve their problems. Don’t be pushy and stay subtle.
With the technological advancement in the 21st-century, everybody wants to experience the best technology without spending too much of their time and exhausting their busy brains. The same goes for surfing the websites or mobile applications as well where the quick and efficient the website or the mobile application responds, the successful outcomes it obtains. In short, it is about the consumers nowadays! And, when it comes to the mobile application or website user satisfaction, most technology firms turn towards the applications’ User Interface (UI) and User Experience Design (UX). However, most the time people confuse between the terms UI and UX. Therefore, we are here to decode the concept of UI and UX design!
What is UX Development?
User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.
What is UI Development?
The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.
Importance of Using UI and UX Design
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website / application can measure the success of the great UI and UX.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long and using UI and UX designing can make or break the brand recognition.
Key Components of UI/UX Design
There are some core components of UX Design, which are as follows:
- Information Architecture
- Interaction Design
- Visual Design
Information Architecture, also known as the IA, is all about satisfying the business strategies by designing the application’s or the site’s information structure. The major role of the IA is to provide its users an easy navigation no matter which browser they are using. It’s about using the maximum permutations and combinations to provide the best and a top-level navigation menu.
Interaction Design is about creating the conceptual design with which the users interact with the product and/or application. This interaction includes various elements such as aesthetics, color, font, icons, images, motion, sound, space, graphics etc.
Usability can be referred as the user-friendliness as well. Along with figuring out if the users get the information they want by using the application or visiting the site for the first time and if the application/website is easy to navigate, the usability also comprehends the ways to handle the errors.
Wireframing is about creating a sample of the application to test the features, look and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves the purpose.
Visual design of the application or the website is like defining the company’s brand. Finalizing the visual design can affect the users’ behavior and hence it is the most important component of the UI design. Visual Design is not only about selecting the best images, colors, icons, fonts, but also identifying the appearance of the application impacts the interaction of its users.
Now that you are aware with the UI/UX components, we would like to tell you how this whole procedure actually works.
As you know UI and UX Development, the core components for designing and structuring the application’s front end, not only improve the intractability but also enhances the application’s presentation and usability. However, when it comes to implementing the exciting features in the application, AngularJS and ReactJS is the answer. ReactJS and Angular JS along with Node.js runtime and MongoDB excellence become a powerful and stable framework and help in connecting the UI to the server.
Why is UI/UX Development Essential for Business Growth?
Since UI and UX Development largely focus on the users’ satisfaction and pleasure, it plays an important role in the business’ success. From a business’s point of view, it is essential to emphasize on the users’ satisfaction in order to build the brand value and reputation of the business. With IT being the competitive field, the need of UI UX design service to grab the consumers’ attention and revenue from the company’s products is quite crucial. If the users are surfing your websites or using your applications, it is yours and your UI UX Developers’ responsibility to navigate them to their predetermined target in the most efficient way. Hence, UI and UX Development have become a significant part of today’s web development.